May 1st, 2009 ~ by admin

Windows and ARM: What the market needs.

There has been rumors flying a lot lately about Microsoft possibly making a version of Windows 7 available to run on ARM based processors.  Intel obviously is very much against this happening, which is why it NEEDS to happen.  The current CPU market is starting to get stale. Intel has around 80% marketshare, and AMD is struggling to compete.  This does not lead to innovation on the scale we saw back in the 90’s when there were several processor companies making Windows compatible chips.

Currently the #1 processor for mobile devices is ARM (in its many flavors), It powers the iPhone, the Palm Pre, many Blackberries and hundreds of others.  ARM processors run OS X, Android, PalmOS, and Windows Mobile (as well as Windows CE).  We now are seeing growth in a new segment, Netbooks, and soon to be tablets.  There are several of these that are ARM based and run flavors of linux, but the vast majority use Intel Atom CPU’s and run Windows XP.

ARM processors, clock for clock, are more powerful, and more efficient then the Intel Atom. Windows 7 running on ARM processors would open up vast new oppurtunities in the netbook/MID class of devices both in software, and hardware.  And perhaps more importantly it would force both AMD,and Intel to compete with better and more innovative products.  Intel would need to shift some of its focus away from AMD, and into competing with ARM, allowing AMD to grow as well. ARM licensing scheme would also allow us to break away from the choke hold that Intel currently holds on the x86 style architecture.

The end result? More speed, features, and efficiency for the consumer, and a much more stable processor industry.

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